Linda Leon BMP

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4.24.2019

Ghostwriting Clients

How Often Should You Follow Up with Potential Ghostwriting Clients?

Association of Ghostwriters
April 24, 2019

ghostwriting clients

Many ghostwriters aren’t sure exactly what to do after a promising phone discussion or email exchange with a ghostwriting client.
Should they send an email expressing thanks for the prospect’s time? Would mailing a handwritten note be more effective to keep them in the running for the work? Should they check back by phone after a few days? What’s the best approach?
There seems to be a lot of anxiety and doubt about the ideal follow-up process. Probably, because the frequency and timing of follow-up message varies by writer and by client.
However, in general, I would recommend following up at least three times.
First Follow Up
Within 24 hours of a phone discussion, video conference, or in-person meeting with a prospective client, you should send a note of thanks. It’s considered common courtesy, though today so few people send thank you notes that, if for no other reason, you should do this to set yourself apart.
If you had a phone call or video chat, a short email the next day reiterating your interest in the work, restating why you’re intrigued, throwing in an idea you may have had about the project, and saying that you’ll check in next week (unless the prospect has shared their timeline for a decision already) is a smart idea.
If you met in person, a handwritten note mailed to their office or home is a nice touch. Take two minutes to drop it in the mail.
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