Linda Leon BMP

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Ghostwriting for Content 2018

Should Ghostwriting Be Part of Your Content Strategy?

Rachel Haberman | August 6, 2018 | 7 Minute Read

ghostwriting for content 2018

For obvious reasons, the Internet is mum on just how widespread ghostwritten content is—but the sheer explosion of content over the last decade suggests the answer is “very.” It’s hard to imagine that all the executives and founders bylining op-eds and blog posts have the time, never mind the writing talent, to deliver that much content. Ghostwriting, on its face, is the natural solution for meeting this demand.

The pressure to produce content under an executive byline, however, can make it easy to justify cutting corners (not to mention costs) with an unqualified and under-resourced ghostwriter. Before marketers turn to ghostwriting as the automatic answer, it’s worth an honest look at the pros and cons—and whether it’s really a strategic solution or a default response. Only then can we argue for the resources it takes to produce high-quality ghostwritten content.



Save money on Ghostwriting Services

How to save money on ghostwriting


About David Leonhardt
 is President of The Happy Guy Marketing, a published author, a "Distinguished Toastmaster", a former consumer advocate, a social media addict and experienced with media relations and government reports.

Want to save money on ghostwriting services? Here is your complete guide to getting the best bang for your buck.

There is no question that ghostwriting is expensive. It is a highly skilled, labor-intensive job. But there is a very wide range of pricing. I have known people to pay upwards of $50,000 to have a book ghostwritten. That is not good.
I have also known people to pay very, very little…but that is not good, either.

Choose a ghostwriting service wisely

Ideally, you want to pay less for ghostwriting, without sacrificing quality. Good news: the most expensive ghostwriting agency is not necessarily the best ghostwriting service. Just because somebody ghostwrote the autobiography of a former head of state or Hollywood celebrity doesn’t mean they are better than many ghostwriters who have not.
But it does mean that they can get away with charging two, three or even four times what another ghostwriter might charge. They get away with it because people are fooled into thinking they are getting something better.
Newsflash: being a celebrity doesn’t make somebody better. If you want to hire a company spokesperson, sure, get a celebrity. The name recognition will rub off on your company. If you want to hire a ghostwriter, the name doesn’t matter. They are ghosts. Nobody will see their name.
On the other hand, be wary of any agency that wants to charge way below the going rate. There must be a reason their services are in so little demand that they are willing to work for peanuts. If somebody is ready to write your 50,000 word book for just $4,000, you should have really loud alarm bells reverberating in your head. Run!
If you are willing to sacrifice quality for price, you should not be hiring a ghostwriter at all. That’s how you can save the most money. Presumably, you want to hire a ghostwriter who can write better than you can. So hire one that actually can...(CONTINUED HERE)
TIP: Hire by the project, not by the hour. That way, you minimize the administrative costs. We hate keeping track of hours. It’s tedious. We charge by the project, so you don’t have to pay for all that administrative work.


Keira Knightley stars in Colette - Film about a Queer Ghostwriter

‘Colette’ Trailer: Keira Knightley Is a Queer Ghostwriter in Oscar-Contending Drama


Colette Keira Knightley

Bleecker Street has released the first trailer for the true-story drama Colette, which debuted at the Sundance film festival earlier this year to rave reviews. Directed by Wash Westmoreland (Still Alice), the film stars Keria Knightley as Sidonie-Gabrielle Colette, a whip-smart woman who moves from rural France to the artistic splendor of Paris after marrying successful writer Willy (Dominic West).

Willy subsequently convinces Colette to ghostwrite a book for him, and her semi-autobiographical novel becomes a smash hit. But the success complicates both the couple’s relationship and Colette’s life, as gender roles, sexuality, and societal constraints are questioned.

Watch the Colette trailer below, if you so choose. (Warning: spoiler alert, this trailer tells you a lot about the movie!) Scripted by Westmoreland, Richard Glatzer, and Rebecca Lenkiewicz, the film also stars Denise GoughFiona ShawRobert Pugh, and Eleanor TomlinsonColette opens in theaters on September 21st.


Book Review of The Proximity of Stars by Benedict Stuart

Book Review of Amazon book - Not a Best Seller but a Good Book!

By Karen S. Cole, Head Ghostwriter, Editor, Marketer and Publisher of Ghost Writer, Inc.

The Proximity of Stars

This book sings with a Britisher's true grit, determination and eternal optimism. It opened really fast, then slowed down, almost bogged down until it reached a luxuriously casual climax of sorts. I really enjoyed the English slang terms scattered throughout Proximity, it helped me appreciate the aura of UK liberalism and anti-fascism abundant in this novel.

It starts with a bang, some highly sadistic plotters alienating our heroes and causing them great harm. Then, over time, it slowly debuts into a more engaging and slower paced journey of enlightenment about the Universe and politics.

My only objections were: it's not very deep. Not a lot of science fiction details about the system being built into the book, it was too short to detail much about the Solar System's futuristic governing system. Also, the print edition was double-spaced and thus had only about 80 words per page, making it a 100 page book if it was printed in typical one or 1.5 line spacing with 12 pt type font.

Short book, not enough time to really describe all the futuristic details of the new governing system. Finally, the print edition is not well edited yet, the author is working on that.

The ideas are all relatively sound, though - with some great professional editing, this book could certainly tell a great tale about how to govern the entire Solar System, while remaining extremely optimistic about Life meanwhile.